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Lolë

Lolë Yellow Label

Give Your Jacket a Second Life

our mission
Promoting sustainable consumption in both craft and community, Lolë`s Yellow Label program is a testament to our belief that wellness is universal. The event transforms overconsumption into responsible action and shares the message that quality reigns over quantity.


about the program
Every Year, Lolë kicks off the Yellow Label program, which brings new life to gently worn jackets and coats in an effort to promote responsible consumption. We take any slightly used, pre-worn jackets and turn it into usable funds, which are donated to local food banks across Canada, US and Europe.

Here's how you can get involved
STEP
1

Bring any preloved jacket to your nearest Lolë store from October 11th to November 11th, 2018.

STEP
2

We'll professionally dry-clean your jacket and resell it at a pop-up store.

STEP
3

All proceeds generated from the sale will be donated to local food banks.

In exchange for your time, energy and commitment to helping out your local community, you'll receive a $50 promo card to be used on your next Lolë coat purchase*. An item built for wear, which we know you'll keep for a lifetime!
CLICK HERE TO FIND YOUR NEAREST STORE
$412,890funds raised
Our
impact in
numbers
1,900families benefited
5,375jacket donations
our partners in mindfulness

To make the Lolë Yellow Label Program as successful as possible, we've joined forces with amazing partners around the globe, all of whom share our values of compassion and mindful consumption. To name a few:


MOISSON MONTREAL

ONTARIO ASSOCIATION
OF FOOD BANKS

GREAT VANCOUVER
FOOD BANK

THE FRENCH
RED CROSS

AMERICAN
RED CROSS